INTERNATIONAL JOURNAL OF BUSINESS STUDIES AND INNOVATION

OPEN ACCESS

Online ISSN: 2737-5331

Published quarterly

Keyword: Price promotion

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Research Article

Study on the Impact of Perceived Value of Light Food Products on Consumer Decision-Making: Based on the Mediating Role of Price Promotion and Brand Stereotype

Dongni Yao, Yuanyuan Wang

International Journal of Business Studies and Innovation, 5(4), December 2025, 1-16, https://doi.org/10.35745/ijbsi2025v05.04.0001

The articles published in this journal are licensed under the CC-BY Creative Commons Attribution International License.

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