Quantum Game of Dual-channel Supply Chain under Free-riding Behavior

Based on the perspective of the quantum game, this paper explores when the online direct sales channel takes the free-riding behavior after the retail channel provides high-quality experience and services and how the dual-channel supply chain establishes a commodity pricing strategy. The retailer’s selling price follows a decreasing function of the free-riding behavior coefficient. while the online direct selling price does an increasing function of the free-riding behavior coefficient. Under centralized decision-making, there is no quantum entanglement, so the quantum game solution is consistent with the classical game solution. Under decentralized decision-making, the optimal price and profit of the quantum game are higher than those of the classical game when the quantum entanglement degree is greater than zero. When the quantum entanglement tends to be infinite, the optimal price of the quantum game finally remains in convergence. The quantum game theory is a more optimal decision-making method than the classical game theory.