Research Article

Cross-Border Live E-commerce Model Empowered by Digital Supply Chain

Hongtao Mao 1 * , Zhengxian Mao 2
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1 School of Economics and Management, Shanghai Zhongqiao Vocational and Technical University; Shanghai 201505, China2 College of Civil Engineering, Tongji University; Shanghai 200070, China* Corresponding Author
International Journal of Business Studies and Innovation, 5(2), June 2025, 1-5, https://doi.org/10.35745/ijbsi2025v05.02.0001
Submitted: 08 January 2025, Published: 30 June 2025
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ABSTRACT

Cross-border live-streaming e-commerce faces significant challenges, including complex supply chain management and inefficient logistics. The digital supply chain, leveraging the Internet of Things, big data, and artificial intelligence, offers a solution for the challenges by digitizing and intelligentizing traditional supply chain processes. The digital supply chain facilitates real-time data sharing, automates business operations, and supports intelligent decision-making, which improves operational efficiency, reduces costs, and enhances customer satisfaction for cross-border live-streaming e-commerce companies. The digital supply chain is data-driven, highly collaborative, and transparent, making it an essential tool for companies to enhance their competitiveness. In this article, we explored the effects of the digital supply chain on cross-border live-streaming e-commerce by analyzing the challenges in its adoption. Based on the results, we proposed optimization strategies that contribute to the sustainable and healthy development of cross-border live-streaming e-commerce businesses.
Keywords: E-commerce, Cross-border commerce, Digital supply chain, Live-streaming commerce

CITATION (APA)

Mao, H., & Mao, Z. (2025). Cross-Border Live E-commerce Model Empowered by Digital Supply Chain. International Journal of Business Studies and Innovation, 5(2), 1-5. https://doi.org/10.35745/ijbsi2025v05.02.0001

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